from the doc: '1st Mass Mailer is intended for
sending requested email newsletters or
notifications utilizing subscription-based mailing
lists. This program allows you to create and
manage a customer database and generate
personalized messages from predefined templates
using a variety of data fields such as Name, Age,
Gender, Address, Country and so on. It lets you
have for example order numbers, member IDs and
other data in the database along with email
addresses and names and use them to generate
individual messages with order or membership
status and so on. You just use macro substitution
patterns, to be replaced with information from the
database, for each customer, right before
dispatching. You can also add your own custom
fields to the database if you need to have more
information on each customer. Using tab delimited
or CSV format you can synchronize the program with
virtually any database system such as Microsoft
Access, Excel, SQL, Oracle and so on. You can use
all the standard message formats like plain text,
HTML or even create a rich content message in the
Microsoft Outlook Express and export it into the
program. The interface of the program is very
simple and easy to learn - nearly all functions
can be performed using hotkeys on the keyboard.
This software is a handy tool for keeping feedback
from your customers, its a mailing list manager, a
sophisticated address book, with a built in
database, and an email program.'
