"ValueClick, Inc. is a leading provider of
performance-based banner advertising solutions to
advertisers and Web publishers. ValueClick drives
traffic based on the "cost-per-click-through"
pricing model. Advertisers pay only when a person
"clicks" on a banner to their Web site, giving
them a cost-effective solution for attracting
targeted, high quality customers."Source"When a consumer responds to an Internet
advertisement served by ValueClick (running
through our network of websites or in an email
transmission), ValueClick collects certain
technical data (Type of Browser, Operating System,
IP address, domain type, page(s) visited, date and
time of when an Internet consumer has responded to
an advertisement, etc.). This type of information
is defined by the Network Advertising Initiative
(see Network Advertising Initiative section below)
as Non-Personally Identifiable Information
(Non-PII) "ad delivery and reporting data". This
means that none of the data can be linked to any
individual Internet consumer, and therefore it
cannot be used for profiling purposes. ValueClick
retains all ad delivery and reporting data
indefinitely, for accounting and auditing
purposes. Some of ValueClick's cookies have an
"opt-out" option. When a consumer views an ad
served by ValueClick, they are assigned a unique -
but not personally-identifiable - number, known as
a cookie, which is recorded and stored on their
computer in their web browser's cookie
file."
