from the web site: 'SafeCast is a powerful,
high performance e-mail broadcast and electronic
campaign management system developed and operated
by Safecom Solutions. SafeCast has been
specifically designed to meet the needs of
organisations wishing to conduct regular, high
volume, promotional campaigns, using Internet
based e-mail, to deliver personalised messages and
information to predefined groups of people. At
the heart of the SafeCast system is a high
performance content personalisation engine. This
engine combines profile data, with text and
graphics, to create a uniquely formatted message
that exactly matches the preferences of each
recipient. Incorporated into SafeCast's
formatting system is state-of-the-art technology
that automatically detects the capabilities of the
e-mail client being used by each recipient. The
email message you send is reconfigured on the fly
so that it always appears in the best format
possible, on the recipients system. To help
measure the success of each campaign, SafeCast has
a sophisticated activity tracking system that
identifies if, when and how each recipient
responds to the information they receive. This
vital data can automatically be fed back into the
SafeCast database to fine tune subsequent
campaigns and to profile the preferences of each
recipient.
